9/2/2023 0 Comments My logo edit![]() ![]() The exception to this should be noted by the words “in the course of their employment”. If you employ a designer who creates your new logo, you will own the copyright in it. An employee creates the logoĬopyright law provides that the designer of the logo is the first owner, unless it’s made by an employee in the course of their employment, in which case the copyright will be owned by the employer. The most frequent circumstances under which a logo is created are: 1. when you need evidence of ownership for a dispute with a third-partyįor the purpose of this article, we’ve assumed that your logo qualifies as an artistic work and is subject to copyright protection in the UK.In my experience, questions of copyright ownership usually arise when you undertake due diligence, for instance: The client also won’t be able to obtain valid registered IP rights such as trade marks or registered designs.Īs a general rule, clients rarely want to spend time seeking permissions to use ‘their own’ logos or become embroiled in disputes with designers due to your lack of IP awareness. If the ownership of the copyright in the logo remains with the designer (we explain why this might be the case below), your client may not have the right to use the logo how it wants to and certainly won’t have the right to make changes to it. It’s therefore important that the client can use its logo freely and has the necessary permissions to evolve and change it over time. Why does it matter?įor a client, a logo is likely to be an essential part of its branding which will be used to identify the business online and in all marketing collateral and corporate materials. While this may not seem important to you right now, it could have costly implications in the future. This should refer to the legal ownership of the copyright that exists in the logo - not just the permission to use it, which is granted by the designer upon payment by the client. The question of ownership isn’t as simple to answer as you might think…Įven the definition of ‘ownership’ is a common misconception. Your email address will not be published.‘Who owns my logo?’ may seem like a straightforward question - the client paid for it, so therefore the client owns it, right? Well, not always. You can find out more about Bree at įollow on LinkedIn Facebook Pinterest Instagram Bree has a reputation for producing high quality work in combination with excellent client communication skills and has been responsible for the creation of a diverse range of business branding, design and communication solutions for her clients. ![]() I’d love to hear your feedback, please leave a comment below.Ī version of this post was originally published on Bree’s Blog hereīio: Bree Cleal is a Visual Designer working in both a print and a digital space. I love what I do and I’d love to talk to you about logo design!Ī BIG thank you, thank you, thank you to James Brereton from toCreate for another fantabulous video. Ah! My knees are already knocking together AND while I may make a joke about this question, it is important to answer. Look out for my series of mini-videos coming out soon which will give you a further insight into a few of the hairier questions I am asked, like… ‘What if I don’t like it?’. I want to look different from my competitors. Where does a logo fit into the branding process? What’s the logo design process? What do you do before seeing me with concepts? I want to work one-on-one with a designer. ![]() I don’t know what I want, but I want something amazing. In this video we cover some of the questions and comments I hear in my design journey, like… ![]() You’ll also get a snippet into my cute little studio and my thought process – sometimes zany, even musical but always super creative with the clients best interests at heart. I really wanted to explain more about my logo design process and why logos are my favourite things to design for clients. ![]()
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